3 thoughts on “Brand architecture

  1. Nick Wreden

    Having just won a client who is insisting, against all reasonable objections, on a brand architecture diagram, I can certainly relate to the wisdom of this diagram.

  2. PJB

    Its a bit like this diagram.

    The IQ of a company is the IQ of the CEO divided by the number of employees – or so it seems. How often have you seen people’s creativity stifled within large organisations ? How often do you see the politically savvy employee getting promoted ahead of competent ones?


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