Johnnie Moore

Go read this

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

And on the subject of love… if you can spare five minutes go read Jeff Risley’s post I can only imagine. In fact, go read it even if you can’t spare five minutes.

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The value of not always saying something helpful

Beyond writing

Writing stuff down can easily remove us from practical reality and suppress our intuition

Inauthentic marketing: case study

An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.

In praise of um… er….. deeper meaning

Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!

Follies of ranking

John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human

Values – ideal or real

I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Better meetings – online course now live

Viv and I have developed an online course with James Allen of Creative Huddle. It’s up and running: Better Meetings the Online Course It complements the ideas developed in our free

Johnnie Moore

Idea amplification

Hugh at gapingvoid continues to provoke. This morning, he offers this thought: A company’s primary role is to function as an “idea amplifier”. Making and doing are mere subsets. Most

Johnnie Moore

Jacob the Teacher

Infinisiri blogs this story:Jacob the teacher Jacob almost seventy was in the midstages of Alzheimer’s disease. A clinical psychologist by profession and a meditator for more than twenty years he