I’ve long thought that marketing and human resources directors should collaborate much more. So I’m interested in Regina Miller’s blog HR’s brand new experience. (Spotted by Jennifer) Regina is focussing on how to create brands that actually engage employees instead of just creating more instructions for them to follow.
I was drawn to the post on Does your agency live your brand?
There are still companies that produce brand guidelines – guidelines that tell people what to do and not do with the brand and usually communicate those