SpotRunner is an online agency selling prefab adverts for $500. You take your pick from a set of standard clips to stitch together your campaign.
This Slate video captures it all rather well.
I thought the generic political ads were funny – they’re almost a parody they’re that close to the “real thing”.
A few minutes browsing the ads at SpotRunner is a weird experience, I’m not sure if it’s funny or grim. Are ads now this cheap? Or were they always this empty?
Hap tip: Andrew Sullivan.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Interesting post by David Wilcox – Why Manifestos Don’t Work. David quotes David Snowden’s aphorism “We always know more than we can say, and we will always say more than
Is this a sign of the times? Villagers set up ultra-cheap broadband. The village of Northlew were informed by BT that if they wanted broadband they’d have to come up
I suggest moving away from phrases like brand reinforcement, brand architecture and brand building. Instead of seeing brands as hard and controllable, let’s see them as soft and influenceable.
Dave Pollard links to: Who are you trying to impress. Justin Kownacki analyses the pitfalls of conversation where the battle for status precludes deeper engagement. His suggested remedies are all
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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