July 13, 2004

Is visionary good?

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

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Is visionary good?

John Moore at Brand Autopsy asks Is Being Visionary A Good Thing?

Being visionary is a double-edged sword. Sometimes you can be so visionary that others can’t relate, understand or even care.

Being visionary can easily take us out of relationship to our world. You could say that addicts are visionaries locked into the highs and increasingly unable to deal with the real world. John gives some more practical examples of the dangers of being too visionary.

I loved that scene in the first Harry Potter, where Harry discovers the Mirror of Erised. The mirror shows the watcher only their fondest desires. Harry is warned that men have wasted away, staring in this mirror… Quite a few businesses have too…

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

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So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Is visionary good?

Johnnie Moore

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