Open Sauce

I had a great meeting in the Organic Pub with James Cherkoff. We’re pressing ahead with our idea of running a workshop for clients. It’s to explore how to make the most of Open Source marketing. (Marketing that breaks the traditional barriers which used to keep stakeholders in organisations apart).

Perhaps it was the beer, but we’ve decided to call this event Open Sauce. A foolish pun but it amused us both and will make for a nice logo – we still have a bit of old-style marketing about us. I quite like the second meaning of sauce – as in cheeky irreverent.. I think that’s part of the mix for success.

We’re going to do a first run in the next few weeks and see how it goes from there.

I’m looking forward to working with James and I hope for more collaborations with fellow bloggers in future.

6 thoughts on “Open Sauce

  1. Tom Guarriello

    “Open Sauce” is a terrific name, Johnnie. Remember McDonalds’s Big Mac refrain, “Two all beef patties, special sauce, lettuce, cheese…”? Then, some other burger joint used to talk about their “Secret Sauce.” Open Sauce as Secret Sauce in marketing! Cool.

    Reply
  2. Johnnie Moore

    John, I’m a big fan of OST though I think we may go for a hybrid that uses some Improv exercises and a certain element of presentation. It’s all in play at the moment.

    Reply

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