Johnnie Moore

Racing to the bottom

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Great post by Seth Godin:

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The hallways of learning

Nancy Dixon has a fascinating post about working with researchers who were getting a new work environment designed to foster casual conversation and collaboration. Basically their new cubes were going

Johnnie Moore

Inequality: a bit of science

Jonah Lehrer points to research on how we react to inequality in a post calculated to send Fox News fans into a frenzy: the idea of scientists arguing for wealth

Johnnie Moore

Socialising around deviance

Dwight Towers spotted this lovely article: bring the outliers inside. It’s based on the book Positive Deviance. Dwight picked out a lovely Nasrudin parable to illustrate how easy it is

Johnnie Moore

links for 2010-09-29

This is a news website article about a scientific finding | Martin Robbins | Science | guardian.co.uk Popular science journalism well satirised Information: Can you social network your way to