I don’t get excited about companies changing their logos but I liked this time lapse video of the four days to repaint a Virgin Atlantic Jumbo.
I think there’s an interesting moral about marketing. Sometimes something apparently mundane (the process of painting a plane) may be more interesting to onlookers than what most marketeers get excited about (ooh look at our new identity it means all these meaningless abstractions).
Virgin Atlantic plane livery time-lapse movie from johnson banks on Vimeo.
