On my return home after 6 weeks a mountain of mail awaited me. I was able to recycle over 75% of it without more than cursory inspection. A small but poignant reminder of the extraordinary wastefulness of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Stowe Boyd reflects on swift trust a way that groups of freelances can work together bypassing the more elaborate bonding processes often invented by organisations. Here’s how he defines it:
I suspect a lot of sponsorship and Corporate Social Responsibility activity is a distraction for organisations that need to do better at getting the basics right. I’ve blogged a rant
I like how Harold Jarche puts this: All best practice case studies should have a warning label attached: Tacit Knowledge Not Included. Tacit knowledge is one of the few things that
Not that I care about these things he wrote disingenously, but I appear to have reached the exalted status of 251 on Feedster’s top 500 this month. Funny that as
