Johnnie Moore

Welcome back to junk mail

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

On my return home after 6 weeks a mountain of mail awaited me. I was able to recycle over 75% of it without more than cursory inspection. A small but poignant reminder of the extraordinary wastefulness of marketing.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The creative “process”

Adriana spotted this (via Ugly Doggy) and it made me laugh (and want to cry, a little.) And if you liked that you’ll forgive me for reminding you of this

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Making it up

Dan Gillmor has a good post about the standard PR practice of making up quotes. Snippet: ..it strains my brain to imagine that John Lee, senior vice president CNN Newsource

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links for 2010-08-28

M*A*S*H* Up with Improv Scientists & Alan Alda | Yes and Space Geoff Jones found this 10min video of Alan Alda using improv games to show scientists how to connect

Johnnie Moore

links for 2011-01-29

Is it time to put positioning to bed? « Brandconsultantasia’s Blog Ahh positioning. I never got very excited by that when I worked in advertising. Always seemed like an excuse