I’m Johnnie Moore, and I help people work better together
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’m fond of the running theme of Lawrence of Arabia in which our hero challenges the wisdom that it is written that things are inevitable. His mantra is nothing is
I’m still mining Keith Sawyer’s Group Genius for insights; the more I re-read it the more useful and powerful I think his research is. One nuggest he reports is the
Robert Benjamin – From The Horses Mouth: On The Nature Of Equine And Human Negotiations – has some interesting observations on how professionals treat clients who are in conflict. I resonate strongly with his thinking.
Jeff Risley seems to like me more than Skype. I prefer things that way round. UPDATE: Rick Cecil enjoyed the seminar too. “There’s a couple more of his seminars coming
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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