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Month: April 2006

Johnnie Moore

Auntie gets seriously wired

26 April 2006

So I was visiting the BBC yesterday as you do. There was a bit of hoopla going on in reception where a man in a T shirt periodically called out phrases like “When’s Eastenders on? Whenever you like!”. This was to call attention to the recently launched Beeb White Paper

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Johnnie Moore

McCracken on the Tahoe

25 April 2006

Grant McCracken weighs in on the hoohah over the Chevy Tahoe user-generated ad effort. He puts it better than I did. There is a fundamental shift in the rules of the game of marketing. We have to change our risk tolerances. We have to understand that the marketer’s work once

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Johnnie Moore

Scoble unleashed again

24 April 2006

Robert Scoble took two weeks off from blogging and has returned with a vengeance with some radical thinking for his employer Microsoft. Some ideas do more than me for others but what I love is the passion and freedom with which he speaks. For instance, in how many companies could

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Johnnie Moore

links for 2006-04-22

22 April 2006

Being Reasonable: The Blog > Trashing the MBA Marc Babej looks at an Ad Age artilce suggesting MBAs might be a liability in marketing departments. (tags: marketing management) —–

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Johnnie Moore

YouTube and the end of the world as we know it

22 April 2006

I guess that “It will lead to chaos” counts as a high-energy varitation of “it will never work” which means this item becomes my second post in that category. Grant McCracken takes the mickey out of Lance Ulanoff for predicting YouTube will lead to the breakdown of society. I’m cheering

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Johnnie Moore

Push pull

22 April 2006

Chris Carfi identifies the money quote in Erik Keller’s article Pushing a “Pull Model” “Now this approach may be seen as foolhardy by those who believe that products are always sold rather than just bought. This assertion, however, must be reexamined in the light of rampant license-fee discounting as well

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Johnnie Moore

links for 2006-04-20

20 April 2006

Why Your Employees Are Losing Motivation : HBS Working Knowledge “Business literature is packed with advice about worker motivation—but sometimes managers are the problem not the inspiration.” (tags: motivation management hbs) Adliterate: Adliterate aphorisms Richard has 10 pithy aphorisms for ad agency types. My favourite: “In my day we make

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Johnnie Moore

Anger

20 April 2006

Over at the wiki for Reboot, (a great conference planned for June in Copenhagen) they’re inviting participants to say who they’d most like to see at the conference. I’m not suprised to see that Top of the Pops at the moment is Kathy Sierra. Kathy’s blog is one of my

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Johnnie Moore

On silos

20 April 2006

James spots a James Gapper article in the FT on the impact of viral video on media. He picks out this nugget: “The top six video sites (Google Video, MSN Video, Yahoo Video, YouTube, iFilm and AOL Video) now gain twice as much traffic as the top six broadcast network

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Johnnie Moore

Alan Watts on language

20 April 2006

Jeff Risley recommends the podcasts of Alan Watts. So do I. I’ve just listened to the first of four on the theme “Limits of Language”. I think we easily lose sight of how our language shapes our world and in some ways misleads us about it. Watts explores this with

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I help teams work together better. My work ranges from leadership development to team building and event facilitation

Johnnie Moore

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