January 19, 2005

A bit more Sauce

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
A bit more Sauce

James has posted a bit more info about our planned workshop

Johnnie Moore and I are holding Open Sauce workshops in London for companies interested in exploring marketing in a networked world.
We will clear the mists surrounding the world of blogs and consumer generated media (which I know many UK marketeers find completely bemusing) and tackle some of the bigger issues involved in the growing world of open source marketing which you can read about here, here and here.
The sessions will be fun, practical and easy going. There will be lots of case studies from the US (where even the head of GM writes a blog) and some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.

We’ve pencilled in the first for 17 February in the morning but we’ll take reservations once we’ve finalised a few details. And we’ll both be blogging our experience of creating and running it.

—–

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Diagrams

I think there are way too many really bad diagrams in the world of organisations. Visual explanations can be extremely useful and effective. The famous London Underground map is a

5 August 2009

Small gestures…

Years ago I was at a fascinating workshop exploring the drama triangle. That’s an idea from transactional analysis that sees people playing one of three postions when in conflict: persecutor

7 December 2012

A deeper appreciation of Antonio Dias

Antonio Dias asks two great questions in the comments to his post on drowning (which I blogged the other day). The first is: How do we engage with people who

25 March 2012

Why blog?

Robert Scoble at his very best: Are you afraid to blog? If you have time read the whole thing but here’s a snippet 1) People don’t trust corporations. Especially big

A bit more Sauce

Johnnie Moore

Share Post

More Posts

More Updates

Popular Categories

Popular Categories

Contact

About