John Steen asks,
Have you heard of Ruslan Kogan? I think he is one of the most exciting business entrepreneurs in recent years. I only got to hear about him when the major Australian electronics retailers started to complain about how unfair it was that a business could manufacture offshore and sell directly to consumers via the internet.
This snapshot from Kogan‘s website captures their business model.
Here’s a picture I’ve used before that expresses it another way – and says why conventional organisations might be worried.
And this seems to me the key point Steen makes:
The power of IT isn’t just changing organizations, its redistributing economic activity away from firms and into markets and networks.