Authenticity: you can’t fake it

Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this:

OLD SCHOOL: Ad agency pays teen bloggers to sample soda products and faces a backlash. Doh!

The Old School example shows the trouble Dr Pepper landed in when they tried to fake the authentic chat generated by blogs.

Again and again I am reminded of Woody Allen’s ironically stated ambition to: “forge in the smithy of my soul the uncreated conscience of my race. And then see if I can get them mass-produced in plastic.”

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