I see that Seth Godin is pointing out the pitfalls of benchmarking.
We can benchmark our eyesight, our rowing speed, our memory or even our ability to come up with great ideas at a moment
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
Chris Corrigan is visiting me next Sunday. Chris is an uber-facilitator and a regular source of inspiration to me though this will be the first time we’ve met in person.
Two posts today highlight some examples of superficiality in the world of brands. These stories always remind me of Arabella Weir’s Fast Show alter ego – a female whose sole
Tim Kastelle passes on this rather nice Diderot quote from the new book Superconnect: Everything is linked together… beings are connected with each other by a chain of which… some
Johnson & Johnson are suing the Red Cross over the use of the Red Cross. Ah good morning Mr Bull, may I show you this large red rag? Well, actually
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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