Blogging: A Real Conversation?

I’ve been asked to speak at Blogging: A Real Conversation? on 28 June, which will be fun. Mostly because my general boredom with conferences is usually alleviated when I get to be on the panel delivering the boredom instead of in the audience receiving it. That’s a bit unfair probably as I see the lovely Suw and Sabrina are going and I’m pretty sure they’re going to keep it lively.

I’m doing the panel on “Are blogs the new voice of authority?” Here’s the copy I knocked out on what I’ll be saying.

I have a number of fantasies about what I may say at this event. Some are grandiose dreams of making a big impact in a short time and outclassing all the other speakers. Others involve being exposed as an inarticulate fraud.

There are yet more in-between that are even less interesting. What I actually say on the day will be in-the-moment and won’t follow much of a script.

I suspect that being in-the-moment is something to do with the effectiveness or otherwise of blogs. It may also have something to do with creating authentic authority. Whether marketers like this or not is not something I plan to lose sleep over.

In this spirit, I promise not to use Powerpoint and I may attempt to sabotage anyone who does.

Beyond that, I don’t know what will happen, but I expect to be interested in what I have to say.

And a hat tip to Brad Blanton, the author of the brilliant Radical Honesty, for some of the inspiration for this.


5 thoughts on “Blogging: A Real Conversation?

  1. Chris Corrigan

    So, you’re speaking on a panel on authority at a conference on “real conversation?”

    Mmmmm….there’s a huge opportunity waiting in the wings here!


  2. Freddie Daniells

    Ah a follower of Mr Blanton. My conclusion was I was not sure how much I warmed to him as a person, but thought the stuff he wrote was brilliant. What did you think?

  3. Johnnie Moore

    Chris: Yes, you’ve put your finger on it!

    Freddie: I’ve not met him but I would expect to like him. The book is the best thing I’ve read in ages. Possibly ever. I look forward to even more engaging conversations with you now that you have revealed your admiration!

  4. Tom Asacker

    Johnnie. I spoke at an Inc. Magazine event with Brad years ago. Suffice it to say that he’s even *more* radical in person than in print. And I totally agree with his premise, re: radical honesty and mental/physical health.

    P.S. I’ve yet to read a Radically Honest blog. Yours comes the closest.

  5. Johnnie Moore

    Tom: I’d love to meet him in person. I’d love to hear more about your experience and it’s time we had a good chat…

    Your PS is very generous, thank you, I’m chuffed… I’d say I have a long way to go still!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.