Johnnie Moore

Blogging for Ourhouse

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Welcome to the Ourhouse Weblog.

Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is written with several of my co-authors. (The book is due out around October).

This site is in the early stages of development. I’ve chosen Movable Type as the engine… it seems to have come highly recommended and has a big community of users.

I like MT for its functionality but also I like it as model for doing business. It was founded by a husband-and-wife team is free to non-profits and inexpensive to businesses. It grows and is supported by an extended network of users… a very different way of doing business from companies that try – and so often fail – to control everything.

The learning curve is pretty steep and sometimes I wish I’d gone for their Typepad variation… but anyhow, I decided to go this way and now I’m going to try to make it work.

Over the next few days, I’ll be playing around with the various elements of the design – and hopefully getting some help from friends with a bit more expertise than I have on my own!

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Collaboration

I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential

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The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

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Releasing the hidden costs of pent up frustrations

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P2P application from a refugee camp

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Mention your pet frog

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