8 thoughts on “Blogs and business “oil and water”

  1. Like It Matters

    Biz Blogging

    Though the rhetorical convention of a series of fake blog entries is pretty cheesy, this BusinessWeek cover piece offers yet another mainstream argument for the power of business blogging. [Aside: Why is it not blogged?] What better way to have…

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  2. David Burn

    While I like to advocate for the use of blogs by business, I must say this chap has presented a well-crafted argument.

    I especially like this bit, “The blogging phenomenon has been mostly about grass-roots politics and activism. Yet, a large amount of the hype from a growing movement of self-interested bloggers would have you believe that business will not survive if it doesn

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  3. Martin

    Dudu: Thanks for the link!

    David: Thanks for the comment. I get that exaggerated claims about revolution can be a bit much.

    But I think to point vaguely at hordes of the holier than thou can be a distraction. A distraction from some basic observable information about the fast growth of blogs, and the clear instances where companies have been affected by blogging, for good or ill – from Kryptonite on the downside, to Microsoft of Stonyfield Farms on the up.

    —–

    Like I always say:

    Business is nothing but people. Unfortunately, business thinks it knows better.

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  4. Stefan's Branding Blog

    Much Ado About Nothing

    There’s been much ado lately in the blogosphere about businesses having had enough with the blogging already. I didn’t take Thickins’ article too seriously at the time, because I knew otherwise from firsthand experience as a blogger, company owner, and

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