Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of “brand architecture”.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
When I’m talking about facilitation, I often find myself saying that the effort to be efficient is what makes meetings inefficient. By setting agendas which assume that groups of people
Adrian Trenholm has really got his teeth into blogging at 173 Drury Lane. I particularly enjoyed his story The Fabulous Baker Boy. It may start off like a standard customer
… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
I like the sound of Douglas Rushkoff’s new book, Life Inc. Something has gone terribly wrong. Unquestionably but seemingly inexplicably we have come to live in a world where the
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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