Brand architecture

Further to my comment below and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of “brand architecture”.


3 thoughts on “Brand architecture

  1. Nick Wreden

    Having just won a client who is insisting, against all reasonable objections, on a brand architecture diagram, I can certainly relate to the wisdom of this diagram.

  2. PJB

    Its a bit like this diagram.

    The IQ of a company is the IQ of the CEO divided by the number of employees – or so it seems. How often have you seen people’s creativity stifled within large organisations ? How often do you see the politically savvy employee getting promoted ahead of competent ones?


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