Johnnie Moore

Brand… or community?

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Nice post by Robert Paterson looking at New Bedford as a historically successful “knowledge community”. Minus all the fancy jargon.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Osborne likes the net

David Wilcox blogs a speech by Shadow Chancellor George Osborne – who shows himself well-informed about the impact of the net on politics. With all these profound changes – the

Johnnie Moore

Travel update

I’m back from New Zealand (where my blogging was pretty light as you may have noticed). I’m starting to think of it as my second home. It’s a remarkably uncrowded

Johnnie Moore

Not so secret Santa

Oli has a good post about seeing Santacon the other day. Through the window of the Soho Pizzeria I spied them. Hundreds upon hundreds of crimson-suited Santas wending their way

Johnnie Moore

links for 2010-05-12

Ernst Fehr: How I found what's wrong with economics – opinion – 04 May 2010 – New Scientist Stalemate: PR and PR Ice Cream, Bananas and Fudge « The New