December 15, 2006

Brands and community

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Brands and community

James reflect’s on Nike’s expensive attempt to build a community, Joga.

Compare this to Arseblog a blog written by a single Irishman armed with a fan’s insight into the anxieties and passions of Arsenal Football Club a wicked turn of phrase and many pints of Guinness. Six or seven hundred comments echoing, challenging and baiting each Arseblog post is entirely normal. Alexa tells us that today Arseblog and Joga stand side-by-side in the traffic play-off. The community lives, breathes and inspires in a way that Nike and Google’s combined $400bn muscle struggles to match.
(This idea also appears in James’ and my ChangeThis manifesto: Co-creation Rules)
—–

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Speech rituals

Alex Kjerulf has a rare rant against Fast Company’s celebration of the provocative approach to management of Fernando Flores. I don’t know what’s worse – the awful methods Flores employs;

17 August 2009

Good blog

I’ve just come across James Cherkoff’s new blog, Modern Marketing. His first entries present some clear thinking about the challenges to conventional media for marketers. Well worth subscribing.

9 October 2004

“This land is my land”

This flash movie on Bush vs Kerry – This Land is My Land – made me smile. (It takes a while to load up) I love the inventiveness of these

25 July 2004

Intuition

Michele Miller has been posting on intuition (starting here) Thanks to our old friend the Corpus Callosum (See “Woman Does Not Live by Hormones Alone” 3/4/04) a woman has the

Brands and community

Johnnie Moore

Share Post

More Posts

More Updates

Popular Categories

Popular Categories

Contact

About