As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a market, the brand
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The value of not always saying something helpful
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Beyond writing
Writing stuff down can easily remove us from practical reality and suppress our intuition
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Unhurried marketing
I’m experimenting with marketing less and listening more
Inauthentic marketing: case study
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The individual transcends the bland…
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Authenticity: you can’t fake it
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
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Own goals
I enjoyed this Harvard Working Knowledge paper: Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting. It’s an engaging and welcome counterblast to much conventional BS about SMART
21 May 2010
Leading and not leading
Gianpiero Petriglieri proposes treating careers as works of art. Success in art is not just making a living or being famous and acclaimed. Those are consequences. Success is moving and
29 April 2012
A good day
I ran my Facilitation for Surprise Workshop here in London yesterday. It was one of my most satisfying day’s work for a long time. All the participants were really enthusiastic
6 September 2005
links for 2010-03-12
Logorama: The Oscar Winning Animated Short Now Online | Open Culture Facilitation – Evaluation – Beyond the Edge – Viv McWaters "I think it’s time we recognised speeches key note
12 March 2010