But one sentence in the article makes me hope his efforts really succeed. Which is this snarky remark by Peter Sealey, the former head of marketing at Coca-Cola, who now teaches at UC Berkeley and Stanford:
“What’s Virgin’s advantage?” asks Sealey. “He’s going to be buying the same planes and hiring pilots at the same salaries. His cost structure will be identical to theirs. If I were a banker, I wouldn’t lend him the money. If he were presenting this as a business case in my class at Stanford, I would fail him.”
Is it just me who finds that kind of know-it-all, ner-ner-ner ner-ner, attitude a bit smug? Maybe Sealey’s been harshly edited, but I don’t think the cost-structure is the sole determinant of a business’s potential to succeed.