Budget and Blogs

I agree with Evelyn Rodriguez about Budget Car Rental’s initial foray into the blogosphere: basically spare me the promotional flimflam and let’s instead talk about you improving your product. Doc Searls said much the same thing a few days earlier.

Here’s the good news, from my point of view. If a company starts blogging in a dull way, it’s not a big problem. The blogosphere will soon take care of creating a much more interesting conversation. I suspect Budget will be reading these voices and it will learn something. So let’s welcome them to blogging and wish them a pleasant climb up the learning curve.

9 thoughts on “Budget and Blogs

  1. Johnnie Moore

    Tom: I agree. To me it doesn’t much matter if a company’s first foray is done well or not… once they start blogging, the conversation is likely to get more intelligent and useful over time.

    You’ve done a great job of watching GM go up the learning curve… Loic Lemeur tells a great story about L’Oreal (I think) in France making a clumsy start and then turning it round.

    So whether I like what they did is not so important, the main thing is that they started.

    Reply
  2. Evelyn Rodriguez

    I see where you are coming from, a few days ago I wrote about how easy it is to think that one “need to have my ducks-in-a-row and tell a remarkable story out of the chute because I only get one shot to be noticed…”

    Essentially saying one certainly CAN iterate over time and learn as you go. I get the indication the Budget blog is intended only for timeframe of the contest. (And if they are judging “results” of this campaign to make a go/no-go decision in future, I guess that’s where my concern is. That they didn’t give blogs enough of a shot.) Plus there is no indication that they are listening to blogs (such as this), and iteration and “learn as you go” typically monitors any and all feedback.

    Reply
  3. David Burn

    What’s wrong with a short timeframe?

    I happen to believe it’s a great way to deliver a promotion. The same holds for event marketing camapigns. Both occur in given time frames, and an online journal is the perfect means for capturing the twists and turns. When it ends, you simply move on to the next one.

    Budget’s blog is not a branding exercise, it’s a sales driver. They ought to be commended for looking at the medium with an open mind and asking, “Hey, what can we do with this?”

    Reply
  4. Evelyn Rodriguez

    Johnnie, I’d love to be proven totally wrong. I keep checking, and so far I’ve not seen them respond to any blogger that linked to http://www.upyourbudget.com.

    David, I’m curious about your comment that this is a sales driver. How so? Most rental car agencies are indistinguishable from rest. The whole point of my post was to say I don’t see how this will change MY rental car buying behavior. I can’t speak for everyone, nor have I queried their market.

    Tom, If you haven’t seen it, Tom expounds on the sign of times and gaming aspect to his comment above here:

    https://truetalk.typepad.com/truetalk/2005/11/lost_your_budge.html

    Reply
  5. David Burn

    All I’m saying is the Budget blog is a sales promotion vehicle, not a branding excercise, nor a pr effort (although brand awareness and pr are clearly residual benefits).

    Whether it’s working or not I can’t say.

    Reply
  6. Car rental in Israel

    I agree with Johnnie Moore but think that we should ask those car rental companies the tough questions in their blogs:

    When is it going to be obviously to rent hybrid car? when are you going to change your fleet to green cars?

    Reply
  7. Car rental in Israel

    I agree with Johnnie Moore but think that we should ask those car rental companies the tough questions in their blogs:

    When is it will be obviously to rent hybrid car? when are you going to change your fleet to green cars?

    Reply

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