BzzAgent Webcast

A good webcast (42 mins) featuring Dave Balter of BzzAgent. It’s a good way to see who is the real guy behind the controversial company.

Several readers here don’t like BzzAgent at all. I have to admit some admiration for them despite qualms about the ethics of rewarding folks for talking up products.

Thanks to Jackie Huba for the link.

4 thoughts on “BzzAgent Webcast

  1. peter caputa

    I admire bzzagent for testing what works and getting feedback about their own processes. If you’ve paid attention to them lately, you’ll see that the reward system is not their focus… and not why most people participate.

    And they are considering donating the $ that goes into the reward system to charity instead, which is admirable. They could just line their pockets with it.

  2. Johnnie Moore

    Peter: I’m with you on this. I do recognise the concerns of critics and I also think Dave Balter’s openness about how he’s changing his approach is refreshing.


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