Category Archives: Open Sauce

Open Sauce update

James and I held a strategic overview and implentation meeting in the C-Suite this week. Nah we had a couple of pints of Guinness in the Slug and Lettuce actually.

We’re making headway putting together our Open Sauce workshop. I think I’ve persuaded a (very discerning) PR agency to act as hosts for a beta version next month.

We kicked around how much emphasis to put on blogging. James wants to cover RSS feeds and stuff and I’m eager to go about the big picture. We’re both right, probably.

I’m definitely gonna do some Improv activities as part of it. I don’t want us just to theorise about what it’s like to control less and engage more; Improv lets folks experience this in the moment. We’ll keep you posted.

A bit more Sauce

James has posted a bit more info about our planned workshop

sauce.jpgJohnnie Moore and I are holding Open Sauce workshops in London for companies interested in exploring marketing in a networked world.

We will clear the mists surrounding the world of blogs and consumer generated media (which I know many UK marketeers find completely bemusing) and tackle some of the bigger issues involved in the growing world of open source marketing which you can read about here, here and here.

The sessions will be fun, practical and easy going. There will be lots of case studies from the US (where even the head of GM writes a blog) and some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.

We’ve pencilled in the first for 17 February in the morning but we’ll take reservations once we’ve finalised a few details. And we’ll both be blogging our experience of creating and running it.


Open Sauce

I had a great meeting in the Organic Pub with James Cherkoff. We’re pressing ahead with our idea of running a workshop for clients. It’s to explore how to make the most of Open Source marketing. (Marketing that breaks the traditional barriers which used to keep stakeholders in organisations apart).

Perhaps it was the beer, but we’ve decided to call this event Open Sauce. A foolish pun but it amused us both and will make for a nice logo – we still have a bit of old-style marketing about us. I quite like the second meaning of sauce – as in cheeky irreverent.. I think that’s part of the mix for success.

We’re going to do a first run in the next few weeks and see how it goes from there.

I’m looking forward to working with James and I hope for more collaborations with fellow bloggers in future.