Cause-related

Jeff Risley blogs that his firm is supporting a survey on cause-related marketing. He’s looking for suggestions for questions.

They’re talking to the causes as well as the marketing people. I’d be interested to know whether not-for-profits feel there is more to this than just generating revenue; do they feel there is an emotional impact on the company doing the marketing beyond extra sales? It would be interesting to get a comparison from them on the difference between campaigns that really satisfy them and those that feel hollow.

2 thoughts on “Cause-related

  1. David Burn

    Long ago when I worked for a non-profit and managed a cause-related tie-in with a major beverage company, I thought long and hard about the nature of “dirty money.” I concluded all money is dirty, and that we had better accumulate as much of it as possible for our cause.

    Reply

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