From Bernadette Doyle’s Client Magnets newsletter
A metaphor that I often use to describe the Client Magnets approach is the image of two boys in a garden. One of them is frantically chasing after birds; the other just stands still holding out birdseed in his hand and waits. Instinctively most of us recognise that the latter will be more successful. Yet most sales and marketing techniques involve some form of chasing with the net result that prospective clients are scared away.