Chevy mixes it up

It’s been fun watching the frenzy over the Chevy Tahoe ad campaign. GM started a competition for anyone to create an ad for their SUV and some folks created some rather sharp entries highlighting the ecological downsides of SUVs. I think this is all excellent and I don’t share what appears to be the prevalent view that this is some kind of PR disaster for GM. Lots of us harbour a dread of the power of large corporations. I’m more inclined to cheer their willingess to take a risk than perpetuate the idea that big companies are inherently incapable of courting controversy, engaging their customers, and being willing to be changed by what happens. Looks like James feels the same way.

1 thought on “Chevy mixes it up

  1. olivier blanchard

    What GM does with this “feedback” may just turn this situation (and the brand) around. The fact that SUVs are bad for the environment is nothing new. At least now, the dialogue has been brought to their front door, and they can no longer ignore it.

    I see this as a great opportunity for GM to make some smart changes.

    (Maybe I’m just being optimistic?)


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