Christina at Ricksticks notes

Christina at Ricksticks notes the arrival of a rebranding for Kodak with limited enthusiasm coming as it does on the back of efforts like AT&T.

She observes

Well, it seems the rampant rebranding of the giants is continuing into ’06…

Designers grab onto these rebrandings with such gusto. Within hours, the blog postings and comments are burning with scandalous rebukes (like this one with over 200 comments) and, less often, praise.

I sometimes wonder whether this blogging energy (and I am as guilty as any) is a bit wasted.

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