Cognitive load = eating more cake

Jonah Lehrer spotted an interesting report in the Wall St Journal. It suggests that our impulse control is reduced when our brains are overloaded – and they get overloaded easily. Being given a 7 digit number to remember (as opposed to a control group given 2 digits) made students twice as likely to succumb to the temptation of chocolate cake.

Makes you wonder about the unfortunate side effects of long, boring meetings.

2 thoughts on “Cognitive load = eating more cake

  1. Mike Wagner

    This explains so much! Now I know what/who to blame for my chocolate cake issue.

    Have a happy New Year celebration Johnnie. And enjoy a rousing good start to 2010.

    Keep creating…work worth celebrating,



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