Communities and brands

CDB Final.jpgMy pal Alan Moore was on the phone last night. Al’s been going through one of his manic working phases beavering into the small hours whilst the rest of us were celebrating Christmas and New Year. He even persuaded his colleague Tomi Ahonen to join him.

The result is a new book Communities Dominate Brands out next month. Here’s Al’s synopsis:

The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world.

Better put that on the reading list for March!

5 thoughts on “Communities and brands

  1. Corporate Engagement

    Communities and brands

    Link: Johnnie Moore’s Weblog: Communities and brands. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisa…

    Reply
  2. The Social Customer Manifesto

    Communities, Customers, Relationships

    Over the past couple of weeks, there has been a fascinating amount of connection between a number of folks writing and thinking about communities and relationships, and their impact on how customers and companies interact. A few pointers: Jake McKee,

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.