Earl Mardle says:
I’ve always thought that CRM is largely a crock because it tries to use software to make up for a failed corporate culture.
Earl Mardle says:
I’ve always thought that CRM is largely a crock because it tries to use software to make up for a failed corporate culture.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
About a year ago, I succumbed to Rob Paterson’s passionately argued blog postings about our diet. He’s just posted an article by a heart surgeon that cuts to the chase.
If you’re interested in working with Improv (Improvisational Theatre) techniques in business and are within reach of Washington DC here’s a date for your diary. On Friday May 13th 10
This is question I get asked a lot in meetings especially those with more conversational and participatory formats like Open Space. It’s what’s expected of a facilitator isn’t it? Increasingly
Allan Kaplan has written up his experience of a five-day facilitation for development professionals: Emerging out of Goethe: Conversation as a Form of Social Inquiry (pdf). He describes their struggle
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut