Harry Joiner tells this joke
“A guy dies and goes to heaven. At the Pearly Gates Saint Peter says: ‘Although you qualify for heaven, I
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Hugh sent me a freebie copy of his latest book Evil Plans. After a diet of rather heavy business books, this was a welcome fast read. In the film, Local
Euan cites Richard Sambrook writing about John Chambers: He said the current education system of grades and exams puts people in competition with each other and is a top down
Charlie Beckett POLIS Director » Blog Archive » Embracing Uncertainty: diplomacy and disruption "Authority hates uncertainty. Big business and government feel safest when life is predictable and stable. Change implies
Hugh reports “blogging doubled stormhoek sales“. His analysis really resonated with me: What happened is that by interfacing with the blogosphere it fundementally changed how Stormhoek looked at treating their
I help teams work together better. My work ranges from leadership development to team building and event facilitation
© 2024 Johnnie Moore | Privacy | Hosted by Wingnut
