Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet:
Olins
Pat Kane points to Terry Eagleton’s scathing review of Wally Olins’ book “ On Brand” Here’s a snippet:
Olins
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Kathy Sierra comments on this morale-sapping policy at Mrs Fields Cookies: Employees must throw away ALL unpurchased cookies at the end of the night. Employees are expressly forbidden from taking
I was talking with a friend recently about some regular team meetings she attended. She (and most of those there) were frustrated with their lack of productivity. Her sense was
Us and Them continues to engage my attention as David Berreby explores how the mind codes information about our experience. Whenever I engage with this subject I’m struck by the
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is written with several of my
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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