Emergent advertising

Andrew Sullivan spots another home-made ad for Barack Obama and asks:

Who needs professional ad campaigns? When you have such enthusiastic and creative support for free supporters will make their own ads for you – and put them on YouTube.

…And when you’ve got a network of supporters spontaneously generating messages for you, you don’t need focus groups and polls to evaluate which ones will give you traction. The ones which will generate traction will simply identify themselves.

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