Engaging the resistance

Over at 173drurylane Adrian Trenholm writes about this article about the symbiotic relationship developing between a Whole Foods supermarket and the local farmers’ market. Adrian speculates on whether Sainsbury’s could create a more collaborative relationship with farmers’ markets. James Governor in the comments says

Sometimes you can Be More Competitive By Being Less Competitive. In other words, sometimes it doesn’t hurt to engage with or even encourage “competitors” if its going to benefit the customer.

I think this is the kind of thinking brands need to do more of.

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