James comments on an article in the Independent about how advertising agencies will fare in our interconnected world
However old-school ad boys like Mark Wnek think that the ad industry will take all this in it’s stride because as he states in today’s Independent the web is really just a “canvas for commercial messaging”.
Wnek believes that ad guys will just turn their skills effortlessly from one medium to the next. After all, he points out, “Who will fill these canvases in a way that excites consumers? The creative ladies and gentlemen who live in advertising agencies, that’s who.”
I can just imagine what Doc Searls would say.