1 thought on “FT on blogging

  1. Jack Yan

    Fascinating. If indeed the ideal modern brand is one where staff and public are blurred—you can’t see where one group finishes and the other begins—then the corporate blog may well be one tool that contributes to that. The journalist is right: corporations ignore their own bloggers at their peril.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.