Going off topic

I had a great meeting with two fellow London bloggers last week Freddie Daniells and Max Blumberg.

This prompted various thoughts, here are some of them:

1. Whenever I meet people I know from blogging I have a great time. These connections have a power and energy that excites me. They are one of the biggest benefits of blogging.

2. We’d never met before. We met for the fun of it. After 4 hours, we’d agreed to create a project together, invented a domain name, bought it and we’ll be announcing it any day now. I can’t wait.

3. We discussed bloggers who keep to a topic and those who don’t. I have both sorts in my feedreader. I find both interesting. I am definitely in the second camp. I don’t stick to the point here.

4.Sometime’s I’m surprised to be identified as a marketing or branding blogger because a lot of what I say doesn’t fit that stereotype. Then again, the stereotype of branding and marketing sucks, doesn’t it?

5 We talked about Myers Briggs and other ways to sort people into boxes. I quite enjoy such things but I don’t follow them as a script. For instance, in one of them (Belbin?) I come out as either a Plant (troublemaker/questioner/disrupter) or Facilitator (peacemaker/integrator). You’ll find both personalities manifested here.

I sometimes think, oh but if I want to get business as a facilitator, I should stop ranting. And then I think, sod that for a game of soldiers. And that’s partly why my blog is a hodge-podge; it’s so boring to create a pretend persona to get business.

6. I could say more but this post is already way too long.

7. No wonder I find the idea of producing a coherent essay for More Space daunting as well as inspiring.

11 thoughts on “Going off topic

  1. Mark Nickeson

    On the topic of staying on topic, it would seem that in terms of the “long tail” idea, it makes more sense to have a smattering of something to say about a mix of topics, even industries. Blogs that are hyper-focused seem to me to be targeting the fatter portion of the curve, and as such are much less of a departure from the norm than they would likely ever admit to.

    At some level it is the difference between “the creatives” and “the autistics”.

  2. Johnnie Moore

    Hi Mark: That’s an angle I’d not thought of. But I tip my hat to those who keep to a theme for self-discipline… I know I prefer to give myself more freedom and take my chances – but I enjoy some one-topic blogs.

  3. Davi Burn

    All stereotypes suck, for they are rarely fitting.

    As for targeting the fatter portion of the curve, that’s precisely what I’m shooting for with AdPulp and admitting it is not something I’m afraid to do.

    I also keep a “personal interest” blog at davidburn dot com. There I can wander around making whatever observations appeal to me.

    One model is not necessarily better than the other. Both have value.

  4. Mark Nickeson

    Lets talk dichotomy instead of stereotype. There are many things being called blogs that aren’t blogs or are only blogs in the sense that saying so helps make whatever it is more topical or insofar as providing a feed hooks the message pump up to the technorati chongo bar.

  5. David Burn

    What is a blog? To me a blog is a frequently updated web site. Nothing more. Yet, I sense there is a much deeper meaning to many bloggers. I also sense that bloggers are protective of the blogosphere at large, much in the way fans of a new, hot, but still underground band are. In other words, bloggers can be quite clubby. And who might want entry to this club is a matter of grave concern. Given that I left high school twenty plus years ago, such concerns seem to me childish at best.

  6. Johnnie Moore

    David, yeah let a thousand flowers bloom. And if some turn out to be weeds, no worries.

    What I like about blogs is I choose the ones I read and I don’t think it pays to worry excessively about the state of the garden.

  7. AdPulp

    “Hype” Er Text

    Yesterday, I wrote this comment on Tom Asacker’s blog. “There’s so much evangelizing of blogs (by bloggers) right now, it makes me wonder if it’s authentic exuberance or defensive posturing.” Tom replied to me via e-mail. “I think it is…


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