Gonzo on authenticity

Today’s reading from the (Gonzo) Gospel according to Chris Locke…

The quality of wildness most lacking in commerce is play. Yet play once again is serious business. To the rollicking delight of online audiences everywhere, corporations seem to get easily confused trying to balance their overly earnest brand personas with their All-New SuperCool E-Brand Avatars that plead, “hey look, we’re just one of the gang!” The resulting display is a little like watching baboons dress up in Barbie Doll outfits: amusing for a while, but ultimately unconvincing. Play is serious stuff, profound even. While it’s hard to describe, we all know it when we see it, flourishing as it tends to do, in accord with innate qualities.

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