I don’t get it

I was shopping with my friend in Wellington. There we found “Jamie Oliver” cookware. And “Nigella Lawson” cookware designed by one of the Conrans.

Why do people buy stuff this way?

I know part of the answer: pyschologists suggest that the human brain is poor at seeing context and as a result tends to overvalue identity-level decision-making. So we put our faith in celebs, instead of really looking at what’s there.

And I also can’t help feeling this is a mark of decadence.

1 thought on “I don’t get it

  1. A Networked World

    Branding, Magic and Johnnie Moore

    Johnnie Moore and I must have crossed paths in Wellington a few days ago. I wish I’d known, we might have been able to have this part of the conversation in person. In I don’t get it he asks why


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