Ideas = disruption

Tim Kastelle points out that people mostly don’t like new ideas.

Novelty disturbs and repels – no wonder it’s so hard to get our great new ideas across.

Machiavelli was in the same territory:

… nothing is more difficult than to introduce a new order. Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new…

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