Interactive Circus Act

Sig contrasts three schools of marketing – The MBA, The Circus Act and The Conversation, and comes down in favour of an Interactive Circus Act. You’ll find me sitting next to him, joining in.

1 thought on “Interactive Circus Act

  1. Ed

    I sometimes find myself feeling that facilitating online communities is a circus type activity.

    Jack Martin Leith once referred to me as a ‘ringmaster’ at KnowledgeBoard. Sometimes that feels good, and other times, I’m not so sure. Either way it’s a good analogy…


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