Sig contrasts three schools of marketing – The MBA, The Circus Act and The Conversation, and comes down in favour of an Interactive Circus Act. You’ll find me sitting next to him, joining in.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
So slowly getting back in the saddle after the Christmas hiatus. Glad that Evelyn has survived the tsunami. The other blogger I’m concerned about is James Cherkoff – I know
I tried Skype conferencing today for the first time. It happened spontaneously. I was skyping Tony Goodson when another call came from Bruce Lewin so I just turned it into
I notice the word “senior” used a lot in business speak. On The Apprentice the other week Donald introduced two execs from P&G and emphasised that they were “senior”, with
A friend pointed me to this pdf: The conditions for thriving conversations by Kathia Castro Laszlo and Alexander Laszlo. I’m really interested in what makes a great conversation and how
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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