I see the word “leading” used all the time to describe organsations. Nearly always it means that the company is not the biggest in its sector but desperately needs us to believe it is important.

Interestingly, the word “leading” has another definition (pronounced ledd-ing) – from printing, where it stands for extra empty space between lines of type.

When I read about a “leading company” I can’t help thinking of that meaningless empty space…

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