Life Inc

I like the sound of Douglas Rushkoff’s new book, Life Inc.

Something has gone terribly wrong.

Unquestionably but seemingly inexplicably we have come to live in a world where the market has insinuated itself into every area of our lives. From erection to conception school admission to finding a spouse, there are products and professionals to fill in where family and community have failed us. Commercials entreat us to think and care for ourselves, but to do so by choosing a corporation through which to exercise all this autonomy.

Corporatism tells the story of how we got here, how this value system now perpetuates itself and, most importantly, how we can reconnect with the real and get ourselves out of this mess.

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