Love and the connection of reason and emotion

Dave Snowden writes about A General Theory of Love highlighting this passage:

Because mammals need relatedness for their neurophysiology to coalesce correctly, most of what makes a socially functional human comes from connection – the shaping physiologic force of love. Children who get minimal care can grow up to menace a negligent society. Because the primate brain’s intricate interlocking neural barriers to violence do not self-assemble, a limbically damaged human is deadly.

I agree with Dave’s approval of how the authors “avoid the crude dichotomy of the emotional and the rational that pervades too much management speak”. In branding and marketing, this often manifests as a claimed ability to operate the target market’s “emotional triggers” and bypass rationality – usually in a manner that suggests little real empathy with those being (allegedly) influenced.

(Here are some previous posts here that refer to this book.)

2 thoughts on “Love and the connection of reason and emotion

  1. Matt Moore

    Loved this idea, too.

    The book was one of the first to really focus on the

    social context for the new neuroscience.

    We become who are primarily through our interaction with others.

    Well spotted, sirrah


    These customers, they’re terribly, terribly emotional you know. And not very bright. Like the womenfolk. Or the natives bless ’em. Where would they be without us?


    It’s the split that’s dangerous. Either people are rational and our messages try to lay out facts. Or they are irrational so our messages cater to their emotions. But what happens if they are both rational & irrational, clever & stupid, caring & heartless all at the same time? The it gets a bit confusing & we may have to talk with them rather than at them.

    Which is a little bit scary. Esp. if we haven’t been using our limbic systems recently.


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