Chris Lawer fires another salvo at Lovemarks. This time he quotes a review in Eye Magazine by Rick Paynor. This is cracking stuff:
‘I love Head & Shoulders. I won
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
At Brand Autopsy John Moore quotes Miles Davis When you hit a wrong note it’s the next note that makes it good or bad I like that and it reminds
Kathy Jourdain writes about working with the our shadow side. It relates to an idea from Jung about the parts of our personalities we keep secret but which inadvertently leak
From Michael Herman’s Pea Soup blog under the title Recently Observed: Under-resting and over-vigilance have a way of getting in the way. Showing up early enough to sit and do
I’ve been busy lately (hence rather few posts). At the start of the month I was over in the US helping Rob Paterson, facilitating an Open Space conference for NPR.
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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